Your Cable Ads May Not Be Reaching Today’s Appliance Buyers
If you’re still running local cable TV ads to sell appliances, you might be talking…
Unleashing the Power of Digital Retargeting: Maximizing ROI and Conversions
Businesses face fierce competition to capture and retain the attention of prospects. One effective strategy…
A Brief History of CTV Advertising
This blog is going to have a different flavor than others on DemandSenseMedia.com as we…
Blending the Physical and Digital Worlds with the Power of Geofencing
If you have ever seen digital ads for places you’ve walked by or related to…
The Dynamic Duo: Harnessing the Power of Google Ads and Programmatic Advertising
Where online visibility is highly competitive, digital advertisers are always on the lookout for effective…
Expanding Your Advertising Horizon: The Limitations of Google Display Network vs. Programmatic Ad Buys
Many marketers have experimented with expanding from exclusively search engine marketing (SEM) to display through…
Unveiling the Hidden Threat: The Battle Against Ad Fraud
This blog will take on a different tone than others I’ve created as I am…
It’s Not Having the Data, but What You Do With It That Matters
Digital advertising has made audience development a pivotal driver of success. While programmatic platforms provide…
Strategies to Overcome Challenges of Programmatic Advertising and Drive Success
Welcome to our blog on mastering programmatic advertising campaigns! Programmatic advertising has had a permanent…
Multichannel Programmatic Ad Campaigns: 5 Key Considerations for Success
Digital advertising is a dynamic discipline that requires an inquisitive approach and a continuous improvement…