Blog

Businesses face fierce competition to capture and retain the attention of prospects. One effective strategy to enhance customer engagement and drive conversions is through digital retargeting. Many marketing teams are familiar with Google’s retargeting tools; however, there is a broader set of retargeting tools outside of the Google ecosystem. To be sure, retargeting in...

This blog is going to have a different flavor than others on DemandSenseMedia.com as we look at the history of Connected TV (CTV). CTV advertising has become an integral part of many advertisers’ media strategies, as it offers the ability to reach highly engaged audiences on large screens and deliver personalized, targeted ads. The...

If you have ever seen digital ads for places you’ve walked by or related to a place you’ve been, you were likely included in a campaign that leverages geofencing. If you’re not familiar, geofencing involves defining virtual perimeters using GPS, cellular, RFID, or Wi-Fi signals. These boundaries can be as small as a single...

Where online visibility is highly competitive, digital advertisers are always on the lookout for effective strategies to reach their target audience. Two powerful tools that can significantly impact advertising results when used together are Google Ads and programmatic advertising. This article explores the reasons why combining Google Ads with programmatic advertising creates a strong...

Many marketers have experimented with expanding from exclusively search engine marketing (SEM) to display through the ease of adding the Google Display Network to their media mix. While (GDN) offers a wide range of benefits, it’s important to understand the limitations it poses compared to programmatic ad buys. There is no doubt that each...

This blog will take on a different tone than others I’ve created as I am diving into a topic that is a growing and continuous challenge in the programmatic ad space – ad fraud. It is a pervasive enemy that lurks in the shadows and threatens to undermine the integrity and effectiveness of programmatic...

Digital advertising has made audience development a pivotal driver of success. While programmatic platforms provide efficiency and automation, the strategic utilization of data sets digital agencies apart from one another. We believe in the transformative potential of data-driven approaches to audience development, which showcases how we differentiate ourselves. The Foundation of Informed Decision-Making: Data...

Welcome to our blog on mastering programmatic advertising campaigns! Programmatic advertising has had a permanent and generally positive impact on digital marketing, offering powerful targeting capabilities and automation for brands. However, ensuring the success of programmatic campaigns requires proper management and overcoming various challenges that can hinder their effectiveness and return on investment.  In...

Digital advertising is a dynamic discipline that requires an inquisitive approach and a continuous improvement mindset. Marketers are continuously exploring innovative strategies to optimize reach and drive better outcomes. One strategy that may be right for certain advertisers is integration programmatic ad campaigns across multiple channels. By harnessing programmatic technology across various channels, including...

Programmatic display advertising has emerged as a powerful tool for businesses. This data-driven approach offers a range of advantages that can revolutionize your advertising efforts. Let’s delve into the key benefits of programmatic display advertising and how it can propel your marketing campaigns to new heights. Programmatic display ads enable you to reach your...