Location-Based Targeting
Location-based targeting utilizes geofencing technology to deliver personalized ads to your audience based on their physical location. By setting up virtual boundaries around specific geographic areas, such as a retail store or event venue, you can target messages to people within that defined area. Geofencing allows for precise targeting, enabling you to reach relevant audiences at the right place and time.
First-Party Data
Using first-party data for targeted advertising allows you to leverage information directly collected from your own customers or website visitors. This valuable data includes demographic information, purchase history, browsing behavior, and more, enabling you to create highly personalized and relevant ad campaigns. By harnessing first-party data, you can better understand your audience, deliver more targeted messages, and optimize advertising efforts to increase engagement, conversions, and customer satisfaction.
Third Party Data/Big Data
Utilizing third-party data or big data for targeting programmatic ads empowers you to tap into a vast pool of external information on consumer behavior, preferences, and demographics. This wealth of data, collected from various sources, allows for sophisticated audience segmentation and precise ad targeting. By harnessing the technique, you can optimize programmatic ad campaigns, reach the right audience at the right time, and enhance overall campaign performance and effectiveness.