DemandSense approaches your challenges as if they are ours. We are deliberate and thorough to ensure each campaign is mapped to a measurable objective.
Discovery
We dig in to understand your unique business goals, target audience, and campaign objectives.
Research & Insights
Whether you need deep market research, audience analysis, and media landscape assessment to identify the most relevant media channels and platforms or you need confirmation of the research you’ve previously conducted, we’re here to support you.
Strategy Development
There are various levels of rigor that go into creating a media plan. Once we’re clear on your target audience, we develop a clear strategy that considers factors such as budget allocation, media mix, and messaging strategies.
Media Execution
The next step in the process is implementing the media plan by negotiating rates, securing placements, and managing the media buying process across the channels and platforms we outlined in the media plan.
Campaign Monitoring and Optimization
This step is what makes digital media so powerful as we continuously track campaign performance, analyze data, and make adjustments to improve results and maximize return on investment (ROI).
Reporting and Analysis
A critical component of our partnership is transparency. Providing regular reports and insights is one way we ensure we maintain alignment. Our feedback loop highlights key metrics, campaign effectiveness, and recommendations for future media buying strategies.